Exclusive home, auto and business insurance plans for your members and employees

At The Personal, we provide customized home, auto and business insurance plans for employers, professional associations, unions and university alumni groups.

By partnering with us, you can offer your members and employees competitive rates not available to the general public, plus other savings and discounts.

Why choose
The Personal

The Personal is an industry leader in client experience.1

With more than 650  organizations, we've been providing home and auto insurance to public and private sector groups since 1986.

 

We listen and learn from you

Once we understand your needs and preferences, we work with you to create an insurance plan that's tailor-made for your members and employees.

This collaborative approach has helped us build a solid reputation and earn the trust of organizations throughout Canada.

Speak to our team and discover what we can offer you

We offer a range of insurance products and coverage options

We can offer your members and employees an all-in-one insurance experience, including:  

  • Auto insurance
  • Home insurance
  • Business insurance
  • Recreational vehicle insurance
  • Travel insurance
  • Pet insurance

Advantages for your members and employees

Exclusive rates

We can offer exclusive group rates, special discounts and customized coverage.

Expert advice

Our friendly insurance experts are happy to help clients find the coverage they need.

Online and mobile solutions

Our easy-to-use solutions let clients update their policy or file a claim, anytime.

A more personalized car premium with Ajusto®

The Ajusto program offers a car insurance premium based on actual driving behaviours and habits. So driving safely and driving less can help our clients save more. Ajusto is available through our mobile app. 

Learn more about Ajusto

The Personal mobile app

Our insurance clients can use the app to update their policy, file a claim and more. Plus, they get prevention tools like RadarTM that sends a notification if severe weather is headed their way.

Discover our mobile app

Our unique Win-Win-Win philosophy

A win for your organization

  • A benefit program for your members and employees at no cost to you
  • A dedicated account manager
  • An omnichannel approach adapted to your needs and priorities

A win for your members and employees

  • Exclusive group rates for all their insurance needs
  • Personalized advice, offers and support
  • Proactive claim assistance
  • Strong digital experience and innovations
  • Industry-leading customer service

A win for The Personal

  • An opportunity to establish a meaningful long-term partnership with your organization

Our reputation is built on service excellence

Creating a positive customer experience is central to our vision and our culture. Note that 98% of our clients renew their insurance with us year after year.2

Want to find out more? Get in touch

David Rizk

Director

National Business Development

1-866-350-8300 | Ext. 5465334

david.rizk@lapersonnelle.com >

Michel Lachance

Manager

Business Development, Quebec

1-877-835-4900 | Ext. 5532592

michel.lachance@lapersonnelle.com >

Marie-Claude Benard

Manager

Business Development, Quebec

1-877-835-4900 | Ext. 5532017

marie-claude.benard@lapersonnelle.com >

The Personal Pet Insurance Program is underwritten and distributed by Petline Insurance Company.

Ajusto is underwritten by The Personal and available in Quebec, Ontario and Alberta only.

Ajusto® is a registered trademark of Desjardins General Insurance Inc., used under licence.

RadarTM is a trademark of Desjardins General Insurance Group Inc., used under licence. 

Certain conditions, limitations and exclusions may apply.

1. Benchmarking studies on home and auto insurers in Ontario and Quebec performed by an independent surveyor between 2013 and 2023. Ranking based on statistically relevant samples of client experience metrics for property and casualty insurance brands. [Back]

2. Internal statistics of The Personal: Percentage based on the number of policyholders who renewed between January 1, 2024, and August 31, 2024, at their policy end date. The percentage does not include mid-year term cancellations or terminations. [Back]